Break out the fleece and prepare the hammock, it’s time to celebrate: Patagonia is now brewing beer.
Patagonia Works, a sustainable food-focused offshoot of the main Patagonia brand that makes your favorite fleece, partnered with Hopworks Urban Brewery (Portland) to create a very Northwest-style pale ale that lives up to the company’s environmentally-forward brand.
Called Long Root Ale, this beer is brewed using a special blend of organic ingredients and (introducing!) the Kernza perennial grain, which Patagonia is hoping will draw attention to sustainable farming practices:
“Kernza grain is ideally suited for organic regenerative agriculture — its long roots and perennial growth allow it to thrive without pesticides, it uses less water than conventional wheat, helps to reduce erosion and removes more carbon from the atmosphere than annual grains. And it just so happens to make delicious beer.”
We’ll be the judge of that.
Interestingly enough, Patagonia also worked with researchers at a Kansas-based non-profit, The Land Institute, to bring the Kernza grain to life. Talk about environmental science.
If you want to try it for yourself, you can get it in 16 oz tallboys at select Whole Foods stores on the West coast — from California to Washington, and some Hopworks locations in the Pacific Nortwest. Sorry, rest of the country.
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