The SEO for Photographers Course is the complete guide to understanding Search Engine Optimization, and how to use it to massively grow your website and make money with your photography.
These are proven techniques that simply work, and the information is given to you in a clear, descriptive, relatable and visual way. When you own the SEO for Photographers course, you can watch these videos on-demand, at your own pace, and finally grasp everything that you need to know about SEO as a photographer.
In this course, you will get the every level of detail necessary to understanding all the fundamental SEO principles. You will then get that critical next step that is offered nowhere else: how to put it all together to see the results that you are looking for. You will have access to the secrets of:
What is SEO in 2017 and how does it work
Setting realistic and achievable goals
Pro-level SEO tips from an industry insider
On-page, off-page, and technical SEO
How to actually get your content to rank on the first page of Google
The nuances of how to use SEO as a photographer for maximum results
As your SEO improves, and you start to see real results, you will find yourself referring to the information in this course over and over again. No where else is all of this incredibly valuable information located all in one place. Trust us, we've looked.
So What is this course? It is everything you need to understand and master SEO as a photographer, wrapped up and delivered in a clear, relatable, and thorough way.
It has all the information that you need in order to be successful. Without going into unnecessary technical detail about SEO that just leaves most people confused.
If you are any type of photographer who understands the financial value to growing your online presence, then this course is tailor-made for you.
With so many other photographers in your field, you are wondering how you can stand apart, and how you can get your work found by more potential customers. You want to be spending more time taking photos, and less time struggling to get your photos and your services in front of customers.
If you you already have a well-established website, or if you still don’t have your own domain, this course is right for you. If you are interested in increasing your traffic and exposure by 10x, this course is right for you.
If you want to grow a photography business in 2017, you simply can’t afford not to be taking advantage of SEO, that’s just a fact. Don’t let your competitors get the clients and exposure that you know you should be getting.
Join the other photographers who are taking their photography websites to the next level with SEO.
You're a photographer who wants to make more money, and spend more time doing what you love.
Good news - you're not alone.
No matter what type of photos you take, making money as a photographer can be a struggle:
Portrait, wedding, and family photographers need high paying clients.
Commercial, product, and studio photographers need to attract clients, and to be able to charge more for their work.
Outdoor, lifestyle, and adventure photographers want brand sponsorships and partnerships, but don’t know how to get in front of them.
Fine art and landscape photographers want more print sales, but have a hard time finding customers.
All photographers want to be able to add additional sources of revenue, without doing too much additional work.
Most of us set out to become full-time photographers so that we can do what we love day in and day out. To experience freedom. To have a flexible schedule with time to travel and see the world. To hone our craft and be known for a signature style. We have such high hopes and aspirations for this life, but unfortunately only a small few of us actually ever make it happen.
Instead, you find yourself working a full or part time job and landing gigs once in awhile, working passionless side projects, spending hours looking for clients, getting burnt out from all the work you’re doing, no closer to that dream of making a full living being a professional photographer.
I can totally relate. I was in a similar place not too long ago.
That is until I realized that I could make my photography website work for me. That I could use Search Engine Optimization to massively grow my photography business.
Hi, I’m Justin Katz. Professional landscape photographer, SEO expert, and co-founder of Travelstoked. I went through the same struggle you’re experiencing right now.
I’ve been taking photos since I was 13, and have been dreaming of becoming a professional photographer since day one. But it wasn’t always easy for me to juggle school, jobs, and my craft (let alone a social life or relationships) so, like many of you, I experienced burnout. I was exhausted from trying to do it all while pursuing my dream.
The reality is, I didn’t start making money from my photography until I turned 20 and I only made $400. But I didn’t see an alternative way forward because by all accounts, the struggle of being “discovered” was the only way to make this dream happen, and I was too stuborn to photograph anything that wasn't what sought out to do.
I took a marketing job to pay the bills, and ended up stumbled upon something that would change my path (and life) forever: SEO.
I started digging deeper into search engine optimization and became obsessed with what would make a website rank high in search results. If I could put myself in front of people that were already looking for something I offered, then maybe I wouldn’t have to work as hard to land clients and paying gigs.
And that is how my entire full-time photography career began, by realizing that I could have a thriving photography business model based primarily around SEO.
Because of SEO, my life is very different today
I was able to quit my day job to become a full time photographer, making my own schedule and deciding when and how to work.
I’m earning more, and earning passively; I earn more money while sleeping through increased print sales and affiliate revenue, than I ever did hustling.
I’m an expert in SEO, helping brands like CreativeLive, Photo.net, and Travelstoked get discovered by more people every day.
I get to focus on the work I’m passionate about — landscape photography — and because of SEO, I can focus on the kind of shooting that I really care about.
And by far THE BEST benefit of all for me is the ability to make a living being a photographer — to travel and take photos of the world — all while getting more clients (without the cold email hustle), making money passively, growing my site traffic (without much heavy lifting), and being approached by brands for sponsorships.
The results speak for themselves
By using these techniques, I rank in the top positions for thousands of high value keywords, which has helped me increase my photography business by 248% this year alone. My website is growing steadily, without cold emailing, without hustling for gigs, without doing any other styles of photography that I’m not 100% passionate about. This is all thanks to the traffic I get from Google, which allows me to earn:
$2,000 a month in affiliate revenue
$2,000 a month in commissioned shoots
$1,500 a month selling prints in a NYC fine art gallery (who contacted me after finding my site in Google
$2,000 a month selling prints via my website
Free gear and increased exposure from brands wanting to work with me
200-500 emails a month to my email list without spending a dime on ads
This course will teach you how to set up and optimize your website, capitalize on keywords that will bring you increased traffic and revenue (even while you sleep), and build links back to your site which sends signals to Google that you should rank higher.
I know what you’re thinking: SEO sounds pretty complicated and you’re not very tech savvy.
But that’s no problem. The SEO for Photographers course is made for you: I’ll give you the essential toolkit to get started, then walk you through a step-by-step plan to optimize your entire site, blog, and link building strategy. (Don’t worry if you don’t know what link building means — we’ll get there.)
Lifetime access to 51 video lessons broken up over 8 chapters so you can take the course at your own pace, and learn on your own time.
An advanced track for those that want to go a step further into the world of SEO to make a bigger impact.
Case studies of real photographers that have taken the SEO for Photographers course and what they did to achieve success (so you can do it, too).
A library of checklists, resources, guides and cheat sheets to help you every step of the way.
Here’s what you’ll learn: The 10 key principles this course will teach you
1. How SEO Works — Master the basic principles of SEO, including what strategies and tactics work and which ones don’t, how search engines work, the myths and the pillars of a successful SEO strategy.
2. On Page Optimization — The words you use on your web pages matter! You’ll learn the secrets to building a perfectly optimized page. . . and it’s not as hard as you might think. We'll go step-by-step and cover everything you need to know (and show you what you can ignore).
3. Off Page Optimization — Understanding the factors that drive higher rankings in 2017 is the key to success. This is the part that most people get wrong, but the more you understand the higher you get!
4. Link Building Techniques — By interacting with other sites on the web, you’ll send stronger signals to search engines that your site should be at the top. I’ll give you the full details on how I’ve built my link building strategy so you can do it, too.
5. Technical Optimization — It sounds scary but it really isn’t — you don’t have to be an engineer to understand the basics of technical optimization! What this boils down to is: the best content in the world won’t get found if search engines don’t know how to find it. I’ll teach you how to make sure your content is seen.
6. Key Factors for Success — It’s one thing to know how SEO works, but it’s another to know how to put it altogether. Thankfully I’ve got an entire section on how to make all of this fresh SEO knowledge work for you (including sheets and step-by-step guides).
7. Keyword Research — Arguably the most important component of strong SEO is finding the RIGHT keywords to go after. I’ll teach you the best techniques for finding the best untapped keyword so you can attract highly targeted (and therefore, highly qualified) leads and clients.
8. Photography Specific SEO — Most of this SEO knowledge can be applied to any niche, but there are a few ways that photographers can benefit even more. I’ll reveal the lucrative secrets that will drive even more business to your website on a regular basis.
9. How to Monetize Your Site — I’ll explain in detail how photographers can use SEO to generate passive income — from print sales to affiliates, list building to sponsorships — so you can spend more time doing what you love.
10. Advanced SEO Techniques — After you’ve mastered the basics, I’ll take you through more complex concepts that are hard to come by, but can drive even more meaningful results for your growing photography business.
What other photographers are saying
“If you're willing to put in the work, the results speak for themselves. SEO has become the major success story for my photography business.”
“SEO was always so complicated, but after this course it all just makes sense! I instantly began seeing results once I put all of these ideas into practice.”
Outdoor Lifestyle Photographer
Join the growing team of photographers making money with SEO!
Learn at your own pace with 51 video lessons, visual guides, notes, and course slides
Quizzes at the end of every chapter to evaluate your progress
Access to all updates, new exclusive content, and future mastery courses
Get your SEO questions answered with expert email support
Our guarantee: this is SEO that simply works!
We're so confident you'll love this course, we offer a 15 day money-back guarantee!
If you are anything less than 100% satisfied, simply write us an email and we'll refund your purchase, no questions asked!
What you get in this one-of-a-kind course
Nowhere else has so much valuable and comprehensive information ever been presented in one, all-encompassing course. With 51 individual video lessons broken up into 8 separate chapters, you can download the slides and learn entirely at your own pace, whenever you want. We have also included a number of resource guides, downloades, and quizzes to help you master the keys to SEO that just simly works!
Chapter 1: Overview & Foundations for SEO Success
The perfect place to start if you don’t really know how SEO works, or how it can benefit you. In this chapter, you’ll get:
The three pillars how modern day SEO works.
The truth about SEO — chances are, it doesn't work the way you think it does.
The three pillars of SEO and why you need to understand them.
The five myths that will keep you from finding SEO success.
Chapter 2: Introduction to SEO
The tools you need at your disposal to really make SEO work for you.
Why trying to rank for big keywords like "photography" will hurt you. (And what you can do instead to get more traffic over time.)
How to find the right keywords for your photography business to generate more traffic and customers to your site.
Setting realistic and achievable goals, and a plan of action to get there.
Chapter 3: On-Page Optimization
How search engines determine relevant and quality content. (And why that's important for your SEO strategy.)
The most important on-page things to pay attention to, and what you can ignore.
How to use title tags to your advantage, and why they are the most important on-page factor.
Where and how to include your target keyword on your page for maximum effect.
Chapter 4: Off-Page Optimization
SEO is really about relationships — understanding how the internet works will help you do it well.
The truth about link building. Chances are, it's not what you think it is.
How social signals from sites like Facebook and Twitter play a role in your SEO.
All the best link-building strategies that work in 2017.
What techniques to stay clear of in order to avoid any kind of penalties.
Chapter 5: Technical Optimization
Putting up a website is enough to tell Google you're open for business, right? Wrong! This chapter will explain why.
Why site speed is so important for SEO (and how to optimize it for increased rank.)
Establishing a proper URL structure is a major SEO component that most people miss.
What are crawl errors, and how you can avoid them, and fix them, and why.
All the technical details without getting too technical: indexation, redirects, and canonical tags.
Chapter 6: Putting it All Together for Success
The keywords that will help you earn more leads and sales than you ever thought you'd see.
The best way to create content for your website. (You'll be surprised at how simple it can be.)
How Google views your site and how to know if you're showing up how you want to be online.
The truth about character count and why longer blog posts are higher performers.
How to build SEO practices into your workflow. Minimal work for maximum payoff.
Chapter 7: SEO for Photographers & Advanced Tips
The nuances of how to use SEO as a photographer.
Understand keywords research that work for your goals as a photographer.
Are you a local photographer? Then your business NEEDS to be on the first page for local searches.
Doing SEO properly if you are on a photography website - limitations and opportunities.
Using your photography skills to attract free and easy link opportunities.
Chapter 8: Making Money From Your Photography Website: Beyond SEO
The pro SEO tips to making money from your photography business.
The tricks I used to increase print sales by over 200% year over year using SEO.
The often overlooked angles you can take for SEO that will increase leads and sales.
Not a problem! This course has a lot of introductory information about Search Engine Optimization, and can get someone up to speed who has never even heard of it before. Once you get past the basics and the fundamentals though, this course goes into full detail of intermediate and advanced techniques for growing your site’s organic traffic.
What if I’m not technically minded?
Neither was I! You don’t have to be an engineer or developer to be able to make SEO work. You don’t have to know HTML (although it can help), and you don’t have to speak in gibberish code to be good at SEO. If you can write in complete sentences, this course will teach you everything else you need to know.
Is this only for people who are full-time or professional photographers?
No matter where you are in your photography career, SEO can benefit your online presence. At first, I started doing this just to get some more exposure and maybe make some supplementary income. Eventually, it grew to such an extent where I was able to quit my job and be a full-time photographer. No matter your goal, if you are looking to grow your photography online, SEO is the way to do it.
I’m not a photographer, but I want to learn SEO, is this course right for me?
The SEO techniques, best practices, and details outlined in this course actually apply to any niche. No matter what website, business, or industry, SEO functions mostly the same for all, meaning that this course has all the information that anyone hoping to learn SEO could ever need. However what this course DOES offer that no other resource does, is valuable additional information on SEO specific to photographers, and specific to how photographers can grow their online presence and make money doing so. That is what makes this course truly unique.
How long does it take to see results?
Every website is different, and every one of you is in a different place in your website development. If your website has been established for years, you could start seeing results in as little as three months. If you don’t yet have a website or your own domain, it could take a little longer. Don’t worry though, this course goes over every single detail, no matter where you are starting from.
Do you have any guarantees that I’ll start ranking higher in search results?
We can’t promise that you will see results, because it entirely depends on how much work you are willing to put in. What we can promise is that all the information is here in this complete course, it is up to you to put it into action.
What kind of support will I get after I purchase this course if there is anything I don’t understand?
When you purchase the course, you also gain access to a members-only Facebook Group where you can discuss with other students, get answers to your questions, and pick up new ideas and suggestions from other success stories. You also will have unlimited email support for as long as you remain a member!
How difficult is this to learn?
Despite how crazy all this can seem, SEO is really not that hard. Once you understand how it works, you simply build a few best practices into your normal workflow, and the results start speaking for themselves. With just over six hours of video lessons, accompanying guides, quizzes, and downloads, you will be surprised at how quickly it all snaps into place.
Can I get my money back if I don’t think this course is right for me?
We are so confident that you will benefit from the information provided in this comprehensive course, that we offer a 15-day money back guarantee. If for any reason you don’t think this course is right for you, simply send us an email and we’ll give you a full refund for your recent payment, no questions asked.
Though we will be sad to see you go, you can cancel your subscription at any time